Matt Silberstein
As a human-centred designer I like to break down problems big and small in order to find efficient solutions, keeping people at the heart of the process.
I focus on products that aim to provide real value, from supporting coffee farmers with Pact Coffee to helping young adults find a career path with the American Student Assistance.
I start every project by understanding what the goal is and what does success look like (this usually means asking “why?” a bunch of times so bear with me!). After establishing the goal we can create a plan of action, define the deliverables and set a timeline.
Better understand who the people that use your product or service are
Identify potential areas of improvement and opportunities in your user’s journey
Define how your product
works and looks
Test new approaches and validate solutions
It’s rare that you come across a designer so committed to being the voice of the user like Matt. I had the pleasure to work with Matt at UNIT9 collaborating with several commercial and R&D projects.
Matt’s passion for user centred design and his rigorous design thinking methodologies and ability to translate it into design artefacts like wireframes and user journeys made him a great team member of any design team.
I really enjoyed working with Matt during his time at Pact Coffee. He brought a unique perspective to the business and helped transform the way we approach digital design.
He demonstrated a robust understanding of the entire UX process, from running user research, organising insights to identify user problems and delivering design solutions ready for development and further testing. I hope we get the chance to work together again in the future!
